Mr Blue: the mystery blue everyone recognises but no one can name
Every vape range seems to have its blue one, and Mr Blue is IVG's take on that famous, hard-to-pin-down flavour that vapers know instantly yet struggle to describe. Is it blue raspberry? Aniseed? A mix of berries? The honest answer is a bit of all of it, and that deliberate mystery is exactly why the flavour has such a loyal following. On the Nexio prefilled pods, running up to around 10000 puffs, that layered, moreish blue character has plenty of room to keep you guessing.
At its core, Mr Blue is a sweet, candy-like blend built around dark berries with a distinctive cool, slightly aniseed-tinged twist running through it. It is the flavour of blue slush drinks, blue bubblegum and blue sweets rolled into one, familiar and nostalgic in a way that few other profiles manage. You do not so much taste a single fruit as taste an idea of blue, and that is the whole charm.
Unpicking the taste, layer by layer
The first inhale is bold and unmistakably sweet. A wave of berry candy hits straight away, ripe and slightly tart, closest to blue raspberry but rounder and deeper than that alone. It arrives with confidence, the sort of opening draw that makes it obvious why this flavour gets people hooked.
The mid-vape is where the mystery unfolds. Underneath the berry sweetness a subtle, cooling, faintly aniseed or liquorice-like note emerges, the secret ingredient that gives Mr Blue its signature edge and separates it from an ordinary blue raspberry pod. It is not overpowering, just a distinctive twist that adds intrigue and stops the sweetness from becoming flat. Layers of soft berry, candy and that mysterious cool note weave together into something more complex than the sum of its parts.
On the exhale it stays smooth and sweet, with a lingering candy-berry finish and a faint cool tingle that keeps the palate lively. The aftertaste is the kind that makes you take another pull almost without thinking, which is precisely why Mr Blue has such a reputation for being moreish.
Who falls for it, and when it hits right
Mr Blue is a flavour-chaser's flavour. It suits vapers who love sweet, candy-style profiles with a bit of complexity, and it has a nostalgic pull for anyone who grew up on blue slush drinks and blue sweets. If you like a flavour that keeps you slightly guessing rather than being obvious, this one delivers.
It is an anytime crowd-pleaser, but it really shines as a relaxed, self-indulgent vape. Evenings on the sofa, social occasions, long drives, or any moment you want something fun and sweet rather than clean and serious. Because it is so moreish it is a favourite for casual all-day use too, though its sweetness means many people like to rotate it rather than vape it exclusively.
- Best mood: playful, indulgent, up for something sweet.
- Best time: evenings and social occasions, or an anytime treat.
- Best setting: relaxing, socialising, or simply enjoying a bit of nostalgia.
How it compares to other sweet and blue flavours
Against a straight blue raspberry, Mr Blue is deeper and more layered thanks to that cool aniseed twist, which gives it a signature character a plain blue razz lacks. Against a fruity mixed-berry, it is more candy-like and less natural, leaning into the sweet-shop side rather than the fresh-fruit side. And unlike a citrus or a soft peach, it is unmistakably a treat flavour, sweet and bold rather than refreshing or mellow.
That distinctive twist is the reason people remember Mr Blue and keep coming back to it. It occupies its own little niche, and once you develop a taste for it, few other flavours scratch quite the same itch.
Rotating it to keep the sweetness sharp
The one caution with any bold, sweet candy flavour is that your palate can grow accustomed to it, and the intense sweetness can dull over a long day of continuous vaping. The trick is to break it up. Rotate Mr Blue with a sharp, contrasting flavour such as a tart citrus or a crisp menthol, and the reset will make the berry candy taste vivid all over again when you return. Alternating a sweet treat with something clean is the classic way to beat palate fatigue and keep a moreish flavour like this one exciting.
Getting the fullest flavour from the pod
Rich, layered flavours reward a properly primed pod and a slightly slower draw. Let a fresh pod stand for a minute after fitting so the wick is fully saturated, which helps that first mouthful taste full and layered rather than muted. Longer, steady draws give the berry, candy and cool notes time to unfold across the tongue, so you actually catch the mysterious mid-note rather than just the sweet top layer.
Mr Blue also tastes at its most complex on a reasonably clean palate. After strong coffee or mint the subtle aniseed twist can hide, but taken on its own the full layered character comes through, which is when the flavour is genuinely at its best.
Storage, coil life and value for money
Store spare pods somewhere cool and away from direct sunlight to keep the flavour tasting fresh, and stand them upright so the liquid stays settled around the wick. Sweet, complex profiles hold up well when stored sensibly, and there is no reason a spare pod should lose its character before you get to it.
With up to around 10000 puffs per pod, Mr Blue offers a long run of flavour for the money, and given how moreish it is, most vapers happily finish a pod rather than leaving it half used. For a signature crowd-pleaser that so many people rate as a repeat-buy, that longevity makes it comfortably good value.
Who might want to avoid it
If you dislike sweet, candy-style flavours or specifically dislike any hint of aniseed or liquorice, Mr Blue may not suit you, since that twist is central to its identity. Fans of clean, natural, fruit-forward or citrus profiles might also find it too sugary and too artificial for their taste. It is unapologetically a sweet-shop flavour, and it is best enjoyed by people who love exactly that.
Mr Blue FAQ
What does Mr Blue actually taste like?
It is a sweet, candy-style blend of dark berries, closest to blue raspberry, with a distinctive cool, faintly aniseed-tinged twist underneath. Think blue slush drinks and blue sweets combined into one moreish, slightly mysterious flavour that is hard to name but easy to enjoy.
Is it very sweet?
Yes, it sits firmly on the sweet, candy end of the spectrum. That is a big part of its appeal, though it does mean many people like to rotate it with a sharper flavour to keep their palate fresh across a long day.
Will I taste the aniseed note strongly?
It is subtle rather than dominant. The berry candy leads, and the cool aniseed-like twist sits underneath as a signature accent that adds depth. If you actively dislike aniseed you may still notice it, but for most people it simply makes the flavour more intriguing.
Please note: nicotine products are for adult smokers and vapers aged 18 and over in the UK, and nicotine salt e-liquid is capped at 20mg/ml (2%).
